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3 Steps to Kickstart Product Growth from Zero and Boost Your PM Career
- Product Managers (PMs) can and should own product growth as it shapes the product experience and accelerates their careers.
- Shifting mindset from focusing on shipping features to understanding user behavior is crucial for PM career progression.
- Improving the first-time user experience and addressing user drop-off points in the funnel are key to driving real growth.
- PMs face trade-offs between developing new features and optimizing user funnel pain points for growth.
- Obtaining stakeholder buy-in on the importance of growth can be challenging but crucial for PMs, especially in smaller teams or startups.
- Collaboration with other team members and collecting essential data to build informative dashboards is essential for identifying growth opportunities.
- Understanding user behavior through metrics and feedback empowers PMs to address issues like user drop-off and lack of 'aha moment'.
- Identifying patterns in user behavior can guide the focus towards fixing technical issues or optimizing key moments in the user journey.
- Prioritizing fixes that can quickly boost conversion rates, especially 'low-hanging fruit', is essential for product growth.
- Using data to demonstrate how fixing funnel problems can increase conversions is crucial for navigating pushback on changing priorities.
- Sustaining growth requires continuous measurement of improvements and sharing successes to strengthen the case for product-driven growth.
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