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Lenny's Newsletter

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35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley

  • Bob Baxley, a design leader at Apple, Pinterest, Yahoo, and ThoughtSpot, shares design wisdom from his career.
  • He emphasizes small design teams of 4 to 6 people for the best results, citing the success of Apple's Mac and iPhone teams.
  • Bob discusses the importance of design reporting to engineering and creating design tenets over principles.
  • He highlights software as a powerful creative medium and the moral obligation of creating user-friendly interactions.
  • Lessons include delaying high-fidelity designs, understanding company cultures, and valuing design in organizations.
  • The episode covers topics like integrating engineers early in design, the significance of the 'primal mark' concept, and AI prototyping tools.
  • Bob Baxley's insights on design, team dynamics, and product development provide valuable lessons for aspiring designers and creators.

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