<ul data-eligibleForWebStory="true">Bob Baxley, a design leader at Apple, Pinterest, Yahoo, and ThoughtSpot, shares design wisdom from his career.He emphasizes small design teams of 4 to 6 people for the best results, citing the success of Apple's Mac and iPhone teams.Bob discusses the importance of design reporting to engineering and creating design tenets over principles.He highlights software as a powerful creative medium and the moral obligation of creating user-friendly interactions.Lessons include delaying high-fidelity designs, understanding company cultures, and valuing design in organizations.The episode covers topics like integrating engineers early in design, the significance of the 'primal mark' concept, and AI prototyping tools.Bob Baxley's insights on design, team dynamics, and product development provide valuable lessons for aspiring designers and creators.