<ul><li>AI personalization enhances customer interactions, increasing engagement and revenue when executed effectively.</li><li>McKinsey reports revenue boosts of 5-15% and 10-30% marketing efficiency from AI-driven personalization.</li><li>Align AI personalization with business objectives and key metrics like customer lifetime value and conversion rates for real value.</li><li>Privacy-first AI is crucial, focusing on transparency, data minimization, and user control to build trust and comply with regulations.</li><li>Real-time personalization should be subtle and context-aware, guiding users without being intrusive for optimal engagement.</li><li>Omnichannel AI ensures seamless experiences across devices and touchpoints, enhancing customer loyalty and satisfaction.</li><li>Successful AI personalization leads to higher retention, trust, and revenue growth, while poor implementation can alienate users.</li><li>Prioritizing trust, relevance, and user control is key to building lasting customer relationships with AI personalization.</li></ul>

4 strategies for AI personalization that actually work

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