B2B software should adopt B2C principles due to the shift in buyer behavior towards customer experience as a key differentiator.
Building a customer-centric experience based on B2C expectations can differentiate B2B software products, making the user experience seamless and enjoyable.
Rapid deployment of technology is essential to providing customer control and meeting the tech-savvy millennial demographic's expectations.
Focusing on customer advocacy, capturing the voice of the customer, and measuring the customer effort score are crucial steps for enhancing the customer experience in the B2B space.