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5 B2C Principles That B2B Software Should Adopt

  • B2B software should adopt B2C principles due to the shift in buyer behavior towards customer experience as a key differentiator.
  • Building a customer-centric experience based on B2C expectations can differentiate B2B software products, making the user experience seamless and enjoyable.
  • Rapid deployment of technology is essential to providing customer control and meeting the tech-savvy millennial demographic's expectations.
  • Focusing on customer advocacy, capturing the voice of the customer, and measuring the customer effort score are crucial steps for enhancing the customer experience in the B2B space.

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