<ul><li>Moving to annual contracts may add friction to sales process if customers prefer monthly payments</li><li>Focusing on one core product may not be sufficient to reach high revenue growth and may require a big second product</li><li>Efficiency in customer acquisition costs may vary depending on different market segments</li><li>Building custom features should be considered if multiple customers may benefit, with higher pricing</li><li>Timely tangible improvements are expected from VPs in sales, marketing, and engineering</li></ul>

5 Common Pieces of SaaS Advice … That Are Often Wrong

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