<ul data-eligibleForWebStory="true"><li>Product-led growth (PLG) is a business methodology focused on user acquisition, expansion, conversion, and retention driven primarily by the product itself, fostering company-wide alignment.</li><li>Misconceptions of product-led growth include it not being a growth hack but a framework optimizing for user-centric growth and not just a product strategy but a growth strategy requiring cross-functional collaboration.</li><li>Product-led growth is not limited to small-ticket deals; it can also be successful in enterprise sales by providing value, trust, and support throughout the customer journey.</li><li>It's distinct from offering a free trial; instead, it focuses on quickly delivering value, driving upgrades, sharing, and loyalty, while also being compatible with sales-led growth by finding a balance between the two approaches.</li></ul>

5 Commons Misconceptions of PLG- Part 1

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