<ul><li>Klaviyo, a SaaS leader in marketing for the Shopify ecosystem and ecommerce, has crossed $1B in ARR and continues to grow at a stunning 34%.</li><li>Key learnings include achieving 110% NRR from SMBs, witnessing 54% growth in $50k+ customers, improving non-GAAP margins to 14%, and expanding globally with EMEA growth at 45% and international revenue at 41%.</li><li>Klaviyo's integration with Canva has been their fastest adopted integration, and 80% of their top 50 customers are using their SMS product.</li><li>They are focused on attracting new customers, using cross-selling strategies, and transitioning towards a multi-product approach to reach $2B in ARR.</li></ul>

5 Interesting Learnings from Klaviyo at Almost $1 Billion in ARR

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