<ul><li>Atlassian's growth challenges conventional enterprise wisdom by restricting direct customer interaction and forcing self-service, leading to more organic expansion within enterprises.</li><li>Atlassian turned feature request backlog into market research for third-party developers, creating a natural product-market fit validation system for their marketplace.</li><li>Atlassian let partners self-select by becoming power users first, eliminating the usual channel ramp-up problems.</li><li>Atlassian achieved higher penetration by making their products less "enterprise-ready" out of the box and focusing on customization through marketplace apps.</li></ul>

5 Nonobvious Learnings from Atlassian’s Path to The First $10B in ARR With Ex-CRO Cameron Deatsch

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