<ul data-eligibleForWebStory="true"><li>Mobile friction disrupts user experience, impacting business opportunities and journey engagement.</li><li>Leaders emphasize understanding user behavior and reducing steps, clutter, notifications, and load times.</li><li>Strategies include leveraging native features, optimizing UX, and using push notifications thoughtfully.</li><li>Data-driven approaches help identify and address issues; mobile optimization essential for revenue growth.</li></ul>

5 product leaders on reducing friction in mobile-first experiences

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