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Leah’s ProducTea
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50'000 Followers! How to Product & Growth Consultant 101
- Leah, a Product & Growth Consultant, specializes in scaling go-to-market motions of tech companies in B2B SaaS. Having reached 50,000 followers on LinkedIn, Leah shares insights about the retainer/advising side of the business. Differences between PM vs. an independent PM consultant are discussed. Leah selects execution stage projects of B2B scaleups beyond ten million in annual revenue. Leah shares how to generate inbound for fractional engagements, be consistent, simple, and understand your target market. Ask the right types of analytics resources, offer tailored-templates, provide pointed advice, and remain reachable are key to the success of advisory mandates. Engagements succeed due to building trust and delivering exceptional outcomes. Successful solopreneurship can be achieved with commitment and establishing optionality.
- Interim positions are full-time (100%) operational roles, and fractional engagements are operational with a limited percentage but unlimited duration. Advising is a highly paid, strategic engagement with clients that happens in a very limited time, usually one hour per week. Board mandates entail going into a company's board ideally for 2-3 years and helping out with your network and expertise. Leah usually does interim positions and advising mandates and depends on good word of mouth for generating inbound for fractional engagements.
- Leah selects execution stage projects of B2B scaleups beyond ten million in annual revenue. She aims for narrow positioning while excluding early-stage startups and B2C companies. Leah believes in creating demand rather than outbound and depends on maintaining a consistent channel of narrow positioning. Podcasts, webinars, and appearances are a direct conversion tool, and consistency is the key to generating inbound. Leah mentions that it's important to learn everything about an industry to be a facilitator for new knowledge in the company.
- Good word of mouth, a quick ramp-up, charging enough, and not being complicated are some of the major ways to maintain the flow of projects. Leah advises against pretending to know the answer to every question. Leah believes that you will be paid for something as long as you specialize yourself in something, create value, and people believe that you love it. Building trust and delivering exceptional outcomes are the hallmarks of a successful engagement.
- Leah shares that creating optionality is possible for everyone with time and commitment. Establishing some optionality makes you better in your main job and everywhere else. Leah believes that it's essential to put yourself out there; you will learn along the way. Successful solopreneurship can be achieved with commitment and establishing optionality.
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