<ul><li>At G2, they used a churn model with 14 highly correlated variables to identify at-risk customers and prioritize actions for the customer success team.</li><li>Compensation plans should reward behaviors that correlate to long-term revenue, even if they don't directly generate revenue.</li><li>Product teams play a vital role in supporting sales efforts and providing valuable data.</li><li>Founders should stay involved in sales for as long as possible to refine their understanding of the market and product-market fit.</li></ul>

55: Mike Weir - Churn & Sales compensation to fight churn

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