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80% of Features in Products Are Rarely or Never Used — Here’s Why!

  • A fast-growing software company spent 18 months building and launching new features.
  • However, when they analyzed how customers were actually using the product, they found that 80% of the features were rarely or never used.
  • The company realized that they were making the product worse by building everything upfront with no time for iteration and improvement.
  • To eliminate waste, the company adopted a continuous learning approach, focusing on small releases, testing, and improvements based on customer feedback.

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