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80% of Gaming Firms Value Instant Market Data, but Few Have It

  • A new report indicates that gaming platforms with dedicated analytics teams and real-time data access experience higher revenue growth compared to those lacking data-sharing policies.
  • 95% of analytics-led gaming platforms report revenue growth, significantly higher than other consumer-facing sectors.
  • Only 18% of gaming platforms currently have access to real-time market data, despite 80% considering it critical.
  • The lack of real-time data is perceived as a cause of inaccurate decision-making and missed business opportunities by 80% of gaming platforms.

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