A new report indicates that gaming platforms with dedicated analytics teams and real-time data access experience higher revenue growth compared to those lacking data-sharing policies.
95% of analytics-led gaming platforms report revenue growth, significantly higher than other consumer-facing sectors.
Only 18% of gaming platforms currently have access to real-time market data, despite 80% considering it critical.
The lack of real-time data is perceived as a cause of inaccurate decision-making and missed business opportunities by 80% of gaming platforms.