<ul><li>Netflix faced the challenge of convincing customers that renting DVDs online could replace traditional rental stores.</li><li>Netflix's focus on customer experience and the launch of streaming video led to explosive growth.</li><li>Netflix differentiated itself through content expansion and global expansion, becoming a global streaming powerhouse.</li><li>Facing competition and market saturation, Netflix shifted focus to content creation and international markets to maintain its dominance.</li></ul>

A case study of Netflix: Navigating the Product Lifecycle

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