<ul data-eligibleForWebStory="true"><li>Monetizing products with ads through AdTech can be highly profitable for high-traffic websites.</li><li>Understanding the complexities of the advertising ecosystem and how AdTech works is crucial for maximizing ad revenue.</li><li>AdTech involves publishers, advertisers, ad slots, inventory, ad servers, SSPs, DSPs, ad exchanges, direct deals, and more.</li><li>Automation by ad servers streamlines the process of delivering and tracking ads on publisher websites.</li><li>SSPs and DSPs help automate buying and selling inventory between publishers and advertisers.</li><li>Ad exchanges function as automated online auctions, facilitating ad placements based on bids from DSPs.</li><li>Direct deals between advertisers and publishers can occur for premium ad placements.</li><li>All-in-one platforms like Google Ad Manager streamline ad serving and exchanges, reducing costs.</li><li>Various other players like ad networks, data platforms, and agency trading desks play roles in the AdTech ecosystem.</li><li>Adding ads to products involves building ad slots, utilizing ad server tags, selecting SSPs, and setting up header bidding.</li></ul>

A complete guide to AdTech for product managers

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