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A complete timeline of the controversy between 'It Ends With Us' actors Blake Lively and Justin Baldoni
- During the press tour for 'It Ends with Us,' fans speculated that Blake Lively had fallen out with co-star Justin Baldoni, who also directed the film. Months later, Lively filed a legal complaint against Baldoni accusing him of sexual harassment, retaliation, breach of contract, and conspiring to damage her public reputation. She accused him of showing her nude videos and images of women, improvising kissing scenes or intimate scenes, and entering her trailer while she was naked. Lively held an 'all-hands' meeting about Baldoni's behavior and requested an intimacy coordinator be hired.
- During the press tour, Lively teamed up with costars Brandon Sklenar and Isabela Ferrer for press events and with Colleen Hoover, the author of the book the film is based on, while Baldoni did a lot of solo press. Fans criticized Lively for speaking about the film's romantic elements during the press tour and less about the domestic abuse plot.
- Fans suspected something was amiss during the press events when Baldoni and Lively didn't interact, despite playing partners in the film. Fans theorized about potential drama between the two on social media. This speculation intensified after Lively and Hoover didn't follow Baldoni on Instagram. Additionally, the film's other stars, including Sklenar, Ferrer, and Jenny Slate, did not follow Baldoni either.
- Multiple sources told The Hollywood Reporter that the feud on the set originated when two movie cuts emerged during the postproduction process. Lively commissioned one of the cuts to be done by 'Deadpool & Wolverine' editor Shane Reid when the film's final cut was credited to editors Oona Flaherty and Robb Sullivan.
- Reports indicated that the cast had a problem with Baldoni, but fans still blamed Lively for the feud, accusing her of trying to take over the film. However, her co-star Sklenar made a statement asking people to stop focusing on 'what may or may not have happened.'
- Lively filed a legal complaint against Baldoni, naming Wayfarer Studios, Baldoni's production company, and Jamey Heath, the company's CEO, as two of the 11 defendants in the lawsuit. She accused Baldoni of showing her nude videos and images of women, improvising kissing scenes or intimate scenes, and entering her trailer while she was naked. Lively held the 'all-hands' meeting and requested an intimacy coordinator be hired. She accused Baldoni and Wayfarer Studios of conspiring to damage her public reputation and stop her or anyone else from speaking out about what happened on set.
- Adding to the speculation about Baldoni and Lively's relationship was a clip of Slate seemingly sidestepping a question about Baldoni at the movie's New York premiere. News reports fueled the rumors, and Baldoni was the only cast member who consistently spoke about the domestic abuse element.
- Baldoni recruited a PR crisis manager who represented Johnny Depp during his trial with ex-wife Amber Heard. Nathan launched her agency in 2024, specializing in crisis communications and reputation management.
- Lively's costars from 2005's 'The Sisterhood of the Traveling Pants' — America Ferrera, Amber Tamblyn, and Alexis Bledel — and Hoover have shared statements in support of Lively after she made the complaint.
- Lively said Baldoni and Heath retaliated against her by orchestrating a 'multi-tiered' plan to 'destroy' her public reputation and stop her or anyone else from speaking out about what happened on set.
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