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A Guide to Conducting a Cohort Analysis as a VC

  • Cohort analysis is crucial in venture capital, offering a way to track performance over time.
  • It helps VCs evaluate patterns, test assumptions, and make informed investment decisions.
  • This analysis groups investments by shared characteristics, enabling insights into outcomes and momentum.
  • Different cohort structures include vintage year, investment stage, and thematic cohorts.
  • Metrics such as capital deployed, follow-on rates, and exit multiples are key in cohort analysis.
  • VCs should focus on clean data inputs and standardized definitions for accurate comparison.
  • Visualization tools like waterfall charts help in understanding cohort performance.
  • VCs can use simple tools like Google Sheets or specialized platforms like Carta for cohort analysis.
  • Pitfalls to watch out for include survivorship bias, small sample sizes, and outdated data.
  • Cohort analysis is a continuous learning process that should inform investment decisions and fund strategy.

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