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A Guide to Identifying Products and Services in Your Organization

  • Understanding what constitutes a product is crucial for various stakeholders within an organization.
  • To assist with this, I recommend using the ‘5 P’s of Product’ framework.
  • A product should solve a valuable customer, user, and/or societal problem in a usable and desirable way that is viable and feasible for the organization.
  • Defining and identifying products within your organization is a critical step for any product manager or professional in the field.

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