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A guide to sharing product learnings across teams

  • Effective sharing of product knowledge within an organization can contribute to better decision making, innovation, and alignment across teams.
  • Product managers play a vital role in facilitating insight management, which involves systematic and holistic capturing, processing, storing, and sharing of product insights.
  • Key objectives of using an insight management process include reducing waste, improving decision-making speed, enhancing quality, and minimizing effort.
  • Effective insight management can lead to more efficient cross-team alignment, innovation, and decision-making.
  • Insight management consists of five key phases: capture, process, store, share, and review.
  • Organizations must capture as many relevant insights as possible by continuously reviewing projects, and research initiatives through methods such as interviews, surveys, market review, and data analysis.
  • Efficient processing of insights involves cleaning up, reducing noise, and converging by reviewing captured insights weekly, discarding insignificant data, and maintaining renewed artifacts.
  • Storing relevant artifacts in an open accessible space with version control, using tools like Miro, enables easy reference, understanding, and updates.
  • Sharing recent updates on artifacts to relevant stakeholders must be conducted through platforms like Slack, regular ceremonies to summarize insights, and deeper inquiry sessions for critical insights.
  • Mistakes to avoid include overloading people with data, lack of ownership of the process, and collecting unactionable insights.

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