Effective sharing of product knowledge within an organization can contribute to better decision making, innovation, and alignment across teams.
Product managers play a vital role in facilitating insight management, which involves systematic and holistic capturing, processing, storing, and sharing of product insights.
Key objectives of using an insight management process include reducing waste, improving decision-making speed, enhancing quality, and minimizing effort.
Effective insight management can lead to more efficient cross-team alignment, innovation, and decision-making.
Insight management consists of five key phases: capture, process, store, share, and review.
Organizations must capture as many relevant insights as possible by continuously reviewing projects, and research initiatives through methods such as interviews, surveys, market review, and data analysis.
Efficient processing of insights involves cleaning up, reducing noise, and converging by reviewing captured insights weekly, discarding insignificant data, and maintaining renewed artifacts.
Storing relevant artifacts in an open accessible space with version control, using tools like Miro, enables easy reference, understanding, and updates.
Sharing recent updates on artifacts to relevant stakeholders must be conducted through platforms like Slack, regular ceremonies to summarize insights, and deeper inquiry sessions for critical insights.
Mistakes to avoid include overloading people with data, lack of ownership of the process, and collecting unactionable insights.