<ul><li>There are many former great sales leaders who are no longer great at selling.</li><li>A sales leader, who was previously regarded highly, recently demonstrated a lack of knowledge about a potential job opportunity.</li><li>Having a great LinkedIn profile and understanding sales processes does not necessarily make someone a great seller.</li><li>Rather than hiring a Chief Revenue Officer (CRO), most companies need a Vice President (VP) of Sales who is passionate about selling.</li></ul>

A Lot of Great Sales Leaders — Just Aren’t Great at Selling Anymore. And Why You Really Need a VP of Sales, and Not a CRO.

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