<ul><li>A plan is not a strategy, and a strategy is not a plan. Plans are specific deliverables within an organization’s control, while strategy focuses on outcomes that cannot be fully controlled.</li><li>Good strategy answers three critical questions: where to play, who the customers are and what they want, and how to win. The desired outcome is also clearly defined.</li><li>Strategy involves making hard decisions with no guarantees, aiming for the best shot at a desired outcome. Plans are necessary to execute strategy but are not the strategy itself.</li><li>In a world of strategic planning, true strategizing gives organizations a competitive advantage by making tough choices and aligning departments effectively.</li></ul>

A Plan is not Strategy

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