<ul data-eligibleForWebStory="true"><li>Product management is likened to being a firefighter building houses, needing to switch gears when crises occur.</li><li>Common crises include major bugs, security breaches, and PR/social media issues, each requiring specific responses.</li><li>A three-hour rule in crisis mode involves issue triage, internal alignment, and external communication.</li><li>Identifying a real crisis involves assessing impact, source reliability, pattern recognition, and setting criteria with leadership.</li><li>Having predefined crisis levels, assembling a response team, and creating an escalation path are crucial in crisis management.</li></ul>

A PM’s guide to handling product crises like a pro

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