<ul><li>The first two stages of the AAARRR framework, Awareness and Acquisition, are critical for attracting the right audience and making a compelling first impression.</li><li>Bajaj Finserv Health used data-driven insights and optimized marketing strategies to improve awareness and acquisition for their Health Insurance offering</li><li>They focused on leveraging their customer base through personalized communication and utilized various marketing channels for fresh leads.</li><li>By refining their acquisition strategies, they saw improvements in conversion rates and sales call acceptance.</li></ul>

AAARRR Series: Using Data to Fix Awareness & Acquisition in a Broken Sales Funnel

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