Bigtable, Google Cloud's NoSQL database, offers real-time insights for massive-scale applications like YouTube and Ads.Continuous materialized views expand Bigtable's SQL capabilities, enabling real-time application backends using SQL syntax.Bigtable SQL interface is now generally available, enhancing accessibility and streamlining development for various use cases.Customers like Augment and Equifax are leveraging Bigtable's SQL capabilities for improved workflows and efficiency.Preview functionalities in Bigtable's SQL language include GROUP BYs, aggregations, and structured row keys for data manipulation.Continuous materialized views in Bigtable enable real-time aggregation and analysis across various applications.Ecosystem integrations like Apache Kafka Bigtable Sink and Apache Flink Connector enhance data streaming and analysis capabilities.The launch of Bigtable CQL Client allows developers to migrate applications from Apache Cassandra to Bigtable with ease.BigQuery continuous queries, Bigtable CQL Client, and ecosystem integrations offer streamlined real-time analytics with familiar tools.The convergence of NoSQL and SQL power in Bigtable empowers developers to leverage SQL for real-time analytics and insights.