Acquirers are stepping up their battle against fraud by leveraging emerging technologies and offering biometric authentication to their merchant clients.
Fraudsters are using AI, cyberattacks, and data breaches to create new avenues of attack, leading acquirers to invest in AI, data-driven analytics, and other technologies to strengthen their fraud defenses.
A significant increase in fraud rates has been reported by smaller acquirers, while larger acquirers have experienced a less dramatic rise.
While most acquirers already provide fraud prevention technologies such as consumer transaction alerts, automated fraud responses, AI or ML systems, and fraud prevention APIs, there is a growing demand for advanced technologies like biometric authentication and GenAI.