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Acquirers Step Up Battle Against Fraud With GenAI, Biometrics Push

  • Acquirers are stepping up their battle against fraud by leveraging emerging technologies and offering biometric authentication to their merchant clients.
  • Fraudsters are using AI, cyberattacks, and data breaches to create new avenues of attack, leading acquirers to invest in AI, data-driven analytics, and other technologies to strengthen their fraud defenses.
  • A significant increase in fraud rates has been reported by smaller acquirers, while larger acquirers have experienced a less dramatic rise.
  • While most acquirers already provide fraud prevention technologies such as consumer transaction alerts, automated fraud responses, AI or ML systems, and fraud prevention APIs, there is a growing demand for advanced technologies like biometric authentication and GenAI.

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