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Adapting Design Thinking to Create a Strategic Product Vision
- Design Thinking is a human-centered problem-solving approach that helps create a cohesive strategic vision and a user-centered roadmap.
- The first two stages and associated exercises of the Design Thinking approach are helpful in grounding a cross-functional leadership team to gain a shared perspective on the opportunities and threats the business is facing.
- The ‘Define’ stage, in particular, is useful in outlining high-level strategy which can guide the building of strategic pillars, and ultimately an impactful multi-year roadmap.
- The ‘How Might We’ exercise under the ‘Define’ stage involves brainstorming potential user problems starting with, ‘How might we…?’
- Adapting Design Thinking’s Empathy and Define stages can lead to a roadmap rooted in genuine user and market needs rather than a wishlist of features pushed top-down from leadership.
- The collaborative nature of Design Thinking supports cross-functional buy-in, helping teams feel invested in the strategic vision as each team can take part in its creation.
- Leveraging Design Thinking to create a strategic vision allows organizations to stay flexible while centering on user needs.
- The result is a strategic vision and roadmap that resonates with customers, users and other stakeholders, and provides a mechanism for internal teams to stay aligned and deliver meaningful outcomes.
- In addition to providing structure, Design Thinking fosters enhanced focus and team empowerment by prioritizing real user problems.
- A product leader’s role is to connect the product development team’s strategic “pillars” into a “North Star” statement that will provide direction and alignment across all teams within the company.
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