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Address science misinformation by building community
- Scientists are increasingly discussing ways to address science misinformation, such as falsehoods about vaccines and climate change.
- Combatting misinformation involves more than just sharing facts, as some information can feel threatening to individuals.
- Changing minds about misinformation requires working within social networks and communities to influence beliefs and social norms.
- Human behavior shows that people are more likely to adopt beliefs held by their trusted social circles, even if evidence contradicts them.
- Leveraging community networks and building trust within social groups can help correct misinformation effectively.
- India successfully eradicated polio by engaging with vaccine-resistant communities through personal interactions and building trust.
- Deep canvassing, a method focusing on engaging with different viewpoints, has shown success in promoting conversations on controversial science topics.
- Examples like Neighbors United in Canada demonstrate how deep canvassing can lead to shifts in community views and actions towards climate change.
- Creating support for science-based attitudes and behaviors involves meaningful dialogue and interactions between skeptics and scientific messengers.
- To combat science misinformation effectively, it is crucial to engage in personal conversations, share stories, and work within social networks.
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