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ADEPT: The Product Discovery Framework that Fits on a Sticky Note
- ADEPT is a lightweight product discovery framework designed to identify problems with early-stage product and process ideas, focusing on what is known, unknown, and where to prioritize.
- Unlike other discovery frameworks that require extensive documentation, ADEPT can be quickly completed on a sticky note in a few minutes once understood.
- The emphasis on evidence in ADEPT helps combat biases and directs attention to factual knowledge behind conclusions, aiding in decision-making.
- ADEPT factors include Attractiveness, Doability, Effectiveness, Practicality, and Targetability, guiding the evaluation of ideas based on different criteria.
- Alex applied ADEPT to a product dashboard idea, which uncovered the need for real-time performance tracking, leading to a shift in focus and increased interest from product teams.
- By addressing knowledge gaps in each ADEPT factor, teams can identify a discovery path that makes sense for specific ideas and make progress by updating assessments.
- Through assessing attractiveness, doability, effectiveness, practicality, and targetability, Alex transformed hunches into evidence-based decisions, ultimately gaining support for the idea.
- Discovery is about risk management and reaching a comfortable level of risk before progressing, with ADEPT helping to expose unknowns for informed decision-making.
- Utilizing varying levels of evidence in ADEPT, from anecdotal to statistical, allows for a structured approach to evaluating ideas based on the quality and reliability of information.
- Discovery serves as risk insurance, reducing the likelihood of building unsuccessful solutions by investing time and resources upfront to minimize potential losses from failed initiatives.
- While aiming for informed decisions, it's acceptable to proceed with educated guesses when risks are low and more evidence is sought when significant resources are involved.
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