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African super app Yassir delivers on data with BigQuery migration
- Yassir is a super app used in over 45 cities across Africa for ride-hailing, delivery, and financial services.
- The platform serves consumers and vendors such as drivers, couriers, and restaurants.
- Yassir faced challenges in unifying their data and AI due to separate systems using Databricks and BigQuery.
- To address these issues, Yassir consolidated their data infrastructure with Google Cloud, aiming for better accessibility and scalability.
- The migration to Google Cloud enabled Yassir to utilize BigQuery for data processing and deploy AI models with Vertex AI.
- Yassir's collaboration with Google Cloud included technical and strategic workshops to empower their engineers with relevant tools.
- By migrating to BigQuery and combining models, Yassir improved the efficiency of machine learning processes.
- Yassir can now provide secure data access through role-based controls and Infrastructure as Code scripts.
- The unified data in BigQuery allows Yassir to gain insights for customer growth, retention, and marketplace optimization.
- Operational dashboards enable Yassir to optimize sales, marketing, staffing processes, and detect fraudulent activities.
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