<ul><li>Upstream is the initial phase of the product development cycle, where ideas are generated, hypotheses are explored, and strategic decisions are made.</li><li>Tools like Design Thinking, Lean Inception, and Design Sprint are integral during this phase, helping teams identify problems, test ideas, and create clear guidelines for product development.</li><li>A successful product development process requires a seamless connection between upstream, midstream, and downstream phases.</li><li>Organizations that invest in upstream enjoy a more efficient, aligned development process focused on what truly matters.</li></ul>

Agility and Value Delivery

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