AI BDRs are AI-powered software solutions designed to automate and enhance parts of the outbound sales process, freeing up sales teams from routine tasks.
Companies are considering AI BDRs to scale outreach without adding headcount, find and qualify leads faster, speed up response times, and lower costs.
Early data suggests that AI BDRs can have a real impact, with sales teams using AI being more likely to exceed revenue targets, experiencing more efficient lead engagement, and improving customer experiences.
Before investing in AI BDRs, CMOs and CROs should evaluate where AI fits in the sales process, ensure data quality, consider prospect experience, and plan for AI oversight and optimization.