<ul data-eligibleForWebStory="true"><li>AI is becoming increasingly prevalent in the hospitality industry, transforming hotel operations with efficiency and automation.</li><li>A white paper by HiJiffy, titled “Where’s the Line?”, examines the balance between AI adoption and maintaining the human touch in hospitality.</li><li>Hoteliers are leveraging AI to save time on repetitive tasks like answering guest questions, but are also identifying areas where human interaction remains essential such as special requests and personal interactions.</li><li>The focus is shifting towards using AI strategically to empower hotel staff rather than replacing them, emphasizing the importance of maintaining authentic guest experiences in the face of technological advancements.</li></ul>

AI Belongs in Hospitality—But Not Everywhere. Here’s Why.

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