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AI for Market Basket Analysis: Unlocking Consumer Insights

  • Market Basket Analysis is a data mining technique used to understand customer purchasing behavior.
  • Traditional MBA relies on statistical techniques like the Apriori algorithm or FP-Growth.
  • AI enhances Market Basket Analysis through association rule learning, deep learning models, recommendation systems, and natural language processing (NLP).
  • With advancements in AI, businesses can drive sales, optimize inventory, and deliver personalized experiences.

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