AI has become a standard feature in B2B SaaS products, with customers expecting tangible value from AI capabilities.Customer expectations for software are skyrocketing, requiring products to be faster, smarter, and more automated.Freemium and PLG models are thriving due to AI making onboarding and initial usage more intuitive.AI is deflating pricing in certain software categories by offering faster and cheaper alternatives.Gross margins are improving for AI-driven SaaS companies, enabling them to provide more value at a lower cost.AI is filling the gap in industries where there is a lack of human workers, enhancing efficiency and competitiveness.Winners in B2B SaaS will focus on building hyper-functional products that excel in solving real-world problems.Every customer interaction should have an exceptional AI-powered experience, not just for efficiency but to enhance the interaction quality.AI is revolutionizing interfaces, with a shift towards unified chat, voice, or similar interactive platforms.SaaS companies need to prioritize integrating awesome AI capabilities to stay competitive and deliver exceptional solutions.