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AI, Omnichannel and Social Commerce: Inside the 2024 D2C Transformation
- D2C retailers are adopting AI-powered personalisation and tailoring options based on individual preferences, using advanced data analytics and marketing algorithms which process large amounts of consumer data.
- Omnichannel strategies are being adopted to offer seamless experiences to customers across various channels during their shopping journeys.
- The D2C model is proving popular, with US sales projected to reach $177.3 billion by 2024. Subscription models and loyalty programmes are key in driving growth and providing ongoing customer retention and incentive for loyalty.
- D2C retailers are embracing ethical and sustainable practices, including eco-friendly packaging, transparent supply chains and a focus on resale, repair and rental by 2030.
- Social media platforms and mobile shopping are becoming integral to the shopping experience, with social commerce accounting for over $67 billion US sales in 2023 and mobile sales reaching $2.2 trillion in 2023, representing 60% of global eCommerce sales.
- D2C retailers are responding to high cart abandonment rates by offering more flexible payment options including BNPL schemes, digital wallets and payment processors which prioritise certain payment options to meet consumer demand.
- Full Glass Wine Co. faced the challenge of launching its direct-to-consumer model in a traditional and fragmented industry, using AI to personalise wine recommendations and selections based on consumer behaviour, preferences and purchasing patterns.
- Instacart is implementing AI-powered Caper Carts, equipped with digital screens in the United States and Austria, aimed at streamlining the checkout process and enhancing the shopping experience.
- The lines between online and offline shopping continue to blur, with 73% of retail consumers opting for multiple touchpoints during their shopping journeys.
- Rent the Runway is launching a new $119 per month subscription tier aimed at expanding its customer base and setting the stage for D2C growth in 2025.
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