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AI Takes the Stage: How OneScreen.ai is Revolutionizing Out-of-Home Advertising

  • OneScreen.ai is revolutionizing out-of-home advertising by strategically integrating Artificial Intelligence (AI).
  • The company offers a data-driven platform that aggregates over 1.2 million traditional and digital OOH placements across the United States, allowing advertisers to effectively reach their target audiences.
  • AI is utilized in OOH planning, creative optimization, and measurement, providing actionable insights to enhance ad effectiveness and targeting.
  • Key AI trends in OOH include hyper-personalization, advanced measurement, expansion into programmatic advertising, and the rise of generative AI for creative purposes.

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