OneScreen.ai is revolutionizing out-of-home advertising by strategically integrating Artificial Intelligence (AI).
The company offers a data-driven platform that aggregates over 1.2 million traditional and digital OOH placements across the United States, allowing advertisers to effectively reach their target audiences.
AI is utilized in OOH planning, creative optimization, and measurement, providing actionable insights to enhance ad effectiveness and targeting.
Key AI trends in OOH include hyper-personalization, advanced measurement, expansion into programmatic advertising, and the rise of generative AI for creative purposes.