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AI Won’t Kill Design. It will Kill the Interface.
- AI is transforming the nature of design by shifting focus from interfaces to interactions.
- The future of design may move away from polished pixels towards more functional, command-line-like interfaces.
- AI tools like ChatGPT and Copilot exemplify minimalistic interfaces that prioritize user experience over visual aesthetics.
- Designers are now shifting from crafting screens to choreographing flows and setting behavioral defaults.
- Branding in a world of diminishing interfaces becomes embedded in system behavior, tone, and interactions.
- Notion and Apple are cited as examples of brands expressing themselves through interaction design and user experience.
- Brand identity is showcased through how a system handles failures, communicates, and supports users.
- In a screen-less environment, branding relies on emotional alignment, tone, and behavior rather than visual elements.
- The future of design lies in defining brand behavior in interactions and how it makes users feel, rather than in visual branding.
- Brand identity and experience are becoming integral parts of how products interact with users in a changing design landscape.
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