<ul><li>Airbnb recognized the trend of modern travelers seeking immersion and cultural connection, leading to the launch of 'Experiences' in 2016.</li><li>The platform allows locals to offer unique activities, broadening Airbnb's market beyond accommodation.</li><li>Airbnb utilized market research techniques like SWOT analysis, Porter's Five Forces, and Voice of the Customer to drive their strategy.</li><li>'Experiences' became a successful addition, diversifying Airbnb's offerings and establishing the brand as a holistic travel service provider.</li></ul>

Airbnb’s Expansion into Experiences: Market Research Case Study

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