<ul data-eligibleForWebStory="false"><li>Airbnb, founded in 2008, succeeded in making travel feel local with its trust-driven marketplace, generating 150 million annual bookings by 2025.</li><li>Airbnb's trust engine, including user ratings and AI-driven safety, plays a key role in driving engagement among users.</li><li>The integration of AI in Airbnb's platform not only enhances safety but also personalizes user experiences, driving conversions through features like search ranking and dynamic pricing.</li><li>For PMs looking to create trust-driven platforms like Airbnb, a six-step framework is provided emphasizing the importance of integrating tools like Trustpilot and maintaining vigilance to address challenges and risks.</li></ul>

Airbnb’s Trust-Driven Marketplace: How a Shared Economy Built a $100 Billion Travel Giant

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