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Aligning Product Vision to Company Vision
- Aligning the product vision with the company's vision is crucial to avoid wasted effort and team frustration.
- Misalignment can lead to teams working on features that do not align with the company's goals, resulting in wasted time and resources.
- Team frustration arises when individuals feel like they are rowing in different boats due to conflicting directives.
- Strategic drift occurs when product roadmaps deviate from the broader brand promise, leading to market confusion and eroded brand credibility.
- Interrogate the company vision by asking questions about non-negotiable markets, essential technologies, and defining success metrics.
- Craft a product vision that not only echoes corporate priorities but also brings them to life by understanding the emotional 'why' behind the metrics.
- Use tools like Strategy Map and Balanced Scorecard to align team initiatives with C-suite targets and identify gaps in product efforts.
- The VMOST framework helps align company and product objectives by breaking down the vision, mission, objectives, strategies, and tactics at both levels.
- Validate product themes across functions to surface risks early and build shared ownership within teams.
- Embed alignment into roadmaps and planning rituals to ensure every sprint's work ties back to corporate strategy and becomes a natural reference point.
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