<ul><li>Amazon is introducing an AI called Interests to help shoppers find products based on their preferences.</li><li>Interests will scan the site for new inventory and provide personalized product recommendations.</li><li>Users can create prompts using everyday language, such as 'The latest pickleball gear and accessories' or 'The latest cameras and tripods for photographers'.</li><li>Interests is currently available for a select group of users in the U.S. and will roll out to the rest of the country in the coming months.</li></ul>

Amazon enlists AI to help shoppers overwhelmed by too many choices

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