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Amazon Prime Video advances search for sports using Amazon OpenSearch Service
- Prime Video Sports aims to offer an intuitive search experience for sports fans by leveraging Amazon OpenSearch Service.
- Enhancing the search architecture helps in catering to engaged sports audiences, leading to increased viewership and engagement.
- Challenges arose when transitioning the search function to focus on live sports rather than movies and TV shows.
- Prime Video upgraded its sports-specific search capabilities in 2024 to provide a more intelligent search system.
- The solution involved employing semantic search and binary search relevance classification for sports search functionality.
- Amazon OpenSearch Service was used to create a scalable and efficient vector search solution for Prime Video Sports.
- ML connectors facilitated integration of machine learning models with OpenSearch Service for improved search capabilities.
- The implementation resulted in enhanced customer experience, increased viewer engagement, and improved search precision.
- By using AI/ML capabilities, Prime Video developed a best-in-class search experience for sports content consumers.
- This collaboration has led to valuable contributions back to the OpenSearch open source community, benefiting developers.
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