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Amex Exec Says Payment Tech Will Drive SMB Customer Loyalty

  • Small- to medium-sized businesses (SMBs) need to adopt the right technology to ensure efficient front-end checkout experiences and back-end processes.
  • Offering multiple payment options, including digital payments like mobile wallets and contactless payments, is crucial for SMBs to stay competitive and meet customer preferences.
  • Flexible payment solutions like buy now, pay later (BNPL) and operational automation can enhance customer satisfaction and streamline processes for SMBs during busy periods.
  • Understanding customer behavior through data-driven insights can help SMBs develop effective loyalty strategies and differentiate themselves in the market.

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