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Amid India vs Bharat Row, Blue Dart makes surprise renaming announcement

  • Blue Dart, a logistics company in India, has rebranded its premium service from Dart Plus to Bharat Plus as part of a strategic transformation.
  • The decision to rename the service to Bharat Plus follows extensive research and discovery processes, emphasizing Blue Dart's commitment to serving the diverse needs of India.
  • This rebranding announcement comes in the wake of a recent controversy surrounding the use of "Bharat" instead of "India" by President Droupadi Murmu and speculation about a formal push to rename India as Bharat.
  • "Bharat" was also prominently used during Prime Minister Narendra Modi's address at the G20 Summit, indicating a potential shift in the country's official nomenclature.

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