Blue Dart, a logistics company in India, has rebranded its premium service from Dart Plus to Bharat Plus as part of a strategic transformation.
The decision to rename the service to Bharat Plus follows extensive research and discovery processes, emphasizing Blue Dart's commitment to serving the diverse needs of India.
This rebranding announcement comes in the wake of a recent controversy surrounding the use of "Bharat" instead of "India" by President Droupadi Murmu and speculation about a formal push to rename India as Bharat.
"Bharat" was also prominently used during Prime Minister Narendra Modi's address at the G20 Summit, indicating a potential shift in the country's official nomenclature.