Amplitude Inc. has launched new capabilities to unify marketing and product data for optimizing channels and campaigns.The new features enable connecting top-of-funnel marketing with in-product behavior, offering insights for conversions and customer value.Additions include tailored dashboards for marketing teams, experimentation tools, and integration with ad platforms like Google Ads and Facebook Ads.Amplitude's latest tools aim to empower marketers with actionable insights, reduce reliance on data analysts, and improve campaign effectiveness.