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Amplitude adds new tools to unify marketing and product analytics

  • Amplitude Inc. has launched new capabilities to unify marketing and product data for optimizing channels and campaigns.
  • The new features enable connecting top-of-funnel marketing with in-product behavior, offering insights for conversions and customer value.
  • Additions include tailored dashboards for marketing teams, experimentation tools, and integration with ad platforms like Google Ads and Facebook Ads.
  • Amplitude's latest tools aim to empower marketers with actionable insights, reduce reliance on data analysts, and improve campaign effectiveness.

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