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An overview of product platforms

  • Product platforms are becoming increasingly important for creating scalable product ecosystems and shortening time-to-market and reducing cost. They act as a shared set of technologies, components, and procedures that enable related product development.
  • Platforms can offer key benefits such as improved user experience, supporting ecosystems, and scalability, and rely on three core characteristics such as shared technologies, modularity, and ecosystem-enabling features.
  • Successful companies that use product platforms include Microsoft Azure, Amazon Web Services, and Apple’s iOS platform, which provide scalable cloud solutions, a range of cloud-based services, consistent user experience and functionality, and clear rules, APIs, and tools to help developers create and distribute programs.
  • Given the many benefits of product platforms, managing them can be a challenge involving maintaining consistency, balancing flexibility with control, ensuring platform security, and managing technical debt.
  • Solutions to effective product platform management include creating clear API standards and design guidelines, regular platform evaluations, promoting collaboration, continuous code refactoring, and establishing a robust testing and quality assurance methodology.

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