<ul><li>Apple has been named the most valuable global brand for the fourth consecutive year, with its brand now valued at $1.29 trillion, a 28% year-over-year increase.</li><li>Kantar's BrandZ Global Top 100 ranking assigns Apple the top position based on brand performance, consumer trust, premium positioning, and successful diversification across hardware, software, and services.</li><li>Apple's brand value constitutes approximately 12% of the total value of the BrandZ Global Top 100, which is $10.7 trillion in 2025.</li><li>Apple's lead in the BrandZ ranking surpasses other major technology firms like Google, Microsoft, Amazon, and Nvidia, reflecting its strong performance in consumer technology and luxury categories.</li></ul>

Apple Again Named the World's Most Valuable Brand

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