Apple analyst Ming-Chi Kuo predicts a shift to a bi-annual iPhone release schedule from 2025 to 2027, with budget models in the first half and premium models in the second half.
The change aims to close the marketing gap with Android competitors, driven by intense competition, especially in China.
Competitors typically release new models in the first half, leading Apple to launch new iPhones during that period to close the gap.
To maintain market presence year-round amid competition, Apple will introduce various iPhone models in a phased manner from 2025 to 2027.