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Apple boosts iPhone trade-in discounts in China

  • Apple has introduced additional trade-in discounts for new iPhone models in China until June 18, 2025, to boost demand in a competitive market.
  • The discounts, ranging from 1,000 to 5,700 yuan ($139-$791), apply to trades of iPhone 12 or later models, aiming to counter declining market share.
  • Apple's market share in China dropped to 14.1% in Q1 2025, prompting the need for strategic initiatives amidst competition from Huawei and Xiaomi.
  • The trade-in discounts align with China's '618' shopping festival and government subsidies, with Apple's pricing strategically targeting these offers to regain market share.

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