Apple has changed its rules for off-app purchases in response to the Epic Games ruling, allowing US App Store apps to link to external payments.
The changes were made following a ruling against Apple for non-compliance and anti-competitive behavior in the Epic Games case, allowing developers in the US to link to external payment methods.
The updated App Review Guidelines now permit US developers to include buttons, external links, or other calls to action in their apps, specifically for browsing NFT collections owned by others.
These changes only apply to iPhone and iPad apps on the US App Store for now, but may potentially expand to other countries in the future to ensure consistency in rules across regions.